Guide to Diversity, Equity, and Inclusion in the Music Industry
An examination of history, identity, representation, and economic power in the American music industry.
View on Amazon ↗RESEARCH & BOOKS
Research, Case Studies,
and Public Offerings.
My research and teaching examine how music, culture, technology and human behavior shape the music industry. Explore my doctoral research, authored and coauthored cases, books and public writing on strategy, innovation, consumer behavior, and diversity, equity and inclusion.
Research interests
Human and nonhuman influence in the music industry; AI adoption and its consequences for creators and audiences; independent-artist strategy; cultural authorship; and the relationship between ownership, recognition, and compensation.
Doctoral research
Musicians, Virtual Influencers, and Fandom: A Comparative Analysis of the Influence Majors, Independents, and Non-Human Social Media Influencers Have on Spotify Monthly Listener Numbers and Popularity Scores Based on Social Media Data.
Andráe Alexander. Ph.D. dissertation, 2024. The study examines major-label, independent, and nonhuman influencers in relation to music-audience measures.
View the dissertation record ↗BOOKS & PRACTICAL GUIDES
Books
Build Your Music Career from Scratch
A step-by-step guide to developing a music career, connecting strategy with practical action.
View on Amazon ↗About the DEI book ↗ · About Build Your Music Career from Scratch ↗
Sage Business Cases
Selected cases I authored or coauthored.
Kanye Tweets His Contract: Modern-day Sharecropping in the Music Industry?
Andráe Alexander | 2025 | Sage Business Cases Originals | Author
View case and DOI ↗Fame Versus Influence: Unraveling the Quietly Remarkable Career of Grammy-Winning Songwriter and Producer Autumn Rowe
Andráe Alexander | 2024 | Sage Business Cases Originals | Author
View case and DOI ↗Heart on My Sleeve: An AI-Created Hit Song Mimicking Drake and The Weeknd Goes Viral
Andráe Alexander | 2024 | Sage Business Cases Originals | Author
View case and DOI ↗Virtual Artists Are Taking Over, Not: FN Meka Gets Signed and Dropped in a Week
Andráe Alexander and Z. Zhao | 2024 | Sage Business Cases Originals | Coauthors
View case and DOI ↗Systemic Disruption of the Music Industry by Independent Artists: Chance the Rapper and the Power of Social Capital
R. Fierro and Andráe Alexander | 2024 | Sage Business Cases Originals | Coauthors
View case and DOI ↗Missy Elliott's Hall of Fameworthy Career: Hip Hop Feminism, Culture, and Capital
A. Garcia-Borbón and Andráe Alexander | 2024 | Sage Business Cases Originals | Coauthors
View case and DOI ↗Selected public writing
A Black History Addendum to the American Music Industry
Social Science Space | February 6, 2024 | Public essay
Read the essay ↗A Community Call: Spotlight on Women's Safety in the Music Industry
Social Science Space | March 22, 2024 | Public essay
Read the essay ↗RESEARCH COLLABORATION